SEO Boost for Strategy Game

I manage a browser-based strategy game and need an SEO push that translates directly into more visitors landing on our site and, ultimately, more commanders joining the battlefield. Traffic growth is the single metric that matters most to me right now, so every tactic should ladder up to that outcome.

The campaign will revolve around Google first and foremost. If your approach naturally spills over into Bing or Yahoo that’s great, but the plan, tracking, and reporting should be centred on Google’s ecosystem.

Our keyword universe is narrow by design: only game-specific terms that players already associate with our title, its unique mechanics, and in-game factions. I do not want broad “online game” phrases or competitor name bidding diluting the effort.

What you’ll hand over:
• An initial technical/site audit with a clear prioritised fix list.
• Keyword mapping and on-page optimisation recommendations for each core landing page.
• A content plan (blog posts, lore updates, or guides) aligned to those keywords with suggested publication cadence.
• Quality backlink outreach strategy—gaming blogs, streamers’ sites, relevant subreddits, etc.—plus a shortlist of realistic targets.
• Monthly progress report highlighting organic sessions, click-through improvements, and ranking gains for the agreed keyword set.

All deliverables should be in editable formats (Google Docs, Sheets, or similar) so I can keep iterating once the engagement wraps. If you’re ready to help our game conquer the SERPs, let’s get started.