Perfume Store SEO Strategy
Budget: $30 – $250 USD
My online perfume boutique carries more than 1,000 SKUs and already enjoys a small, loyal audience; now it’s time to scale. The first priority is thorough keyword research and implementation, centred on best-selling fragrances and any other products that show strong revenue potential. Google is the search engine that matters most to us, so every tactic—from technical audits to content tweaks—must cater to Google’s current ranking signals.
Key areas of focus
• Comprehensive keyword mapping for all product pages, category pages and core content
• On-page optimisation (metadata, internal linking, structured data) rolled out in a logical crawl-budget–friendly order
• Conversion-minded copy improvements that preserve the brand’s tone
• Ongoing technical health checks to keep Core Web Vitals in the green
• Transparent backlink acquisition only if it complements the keyword work and stays within Google guidelines
Monthly expectations
Please outline, in hours per month, the time you will devote to:
1. Deep keyword analysis and mapping updates
2. Product- and collection-page optimisation (we will supply imagery, notes and any ingredient lists you need)
3. Technical fixes and speed tuning
4. Reporting: rankings, traffic, sales uplift attributable to organic search
Acceptance criteria
• Keyword visibility growth for targeted best sellers within the first 60 days
• Documented improvements in organic sessions and add-to-cart rate month over month
• A clear, jargon-free report delivered every 30 days that benchmarks progress and resets priorities for the following month
Please keep proposals concise yet specific—spell out the monthly hours you’ll commit, the tool stack you prefer (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console) and the milestones we can realistically hit in the first, third and sixth months.
Key areas of focus
• Comprehensive keyword mapping for all product pages, category pages and core content
• On-page optimisation (metadata, internal linking, structured data) rolled out in a logical crawl-budget–friendly order
• Conversion-minded copy improvements that preserve the brand’s tone
• Ongoing technical health checks to keep Core Web Vitals in the green
• Transparent backlink acquisition only if it complements the keyword work and stays within Google guidelines
Monthly expectations
Please outline, in hours per month, the time you will devote to:
1. Deep keyword analysis and mapping updates
2. Product- and collection-page optimisation (we will supply imagery, notes and any ingredient lists you need)
3. Technical fixes and speed tuning
4. Reporting: rankings, traffic, sales uplift attributable to organic search
Acceptance criteria
• Keyword visibility growth for targeted best sellers within the first 60 days
• Documented improvements in organic sessions and add-to-cart rate month over month
• A clear, jargon-free report delivered every 30 days that benchmarks progress and resets priorities for the following month
Please keep proposals concise yet specific—spell out the monthly hours you’ll commit, the tool stack you prefer (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console) and the milestones we can realistically hit in the first, third and sixth months.