On-Page SEO Optimization Expert

I’m looking to sharpen the on-page SEO of my site. The pages are already live, so the job centres on optimising existing content rather than creating anything from scratch.

Here’s what I need:

• Thorough keyword research to confirm the best primary and secondary terms for each page
• Fresh, search-friendly copy tweaks that keep the brand voice intact
• Precise meta titles and meta descriptions for stronger click-through rates

Please base your recommendations on current SEO best practices and provide the updated text in an easy-to-implement format (Google Docs or similar is fine). I’ll give you full access to the pages and analytics once we start so you can measure impact and fine-tune your approach.