Local SEO Traffic Boost

I’m looking for practical, hands-on guidance to drive more visitors from my surrounding area to my website. My primary objective is simple: a noticeable, measurable rise in local traffic—people nearby who are actually searching for the services I provide.

Here’s the situation:
• The site is fully built and live, but it hasn’t been optimised with a clear local strategy.
• My audience is strictly local users; I’m not chasing national or international reach right now.
• I want to focus on service-based keywords that match what clients in my city type when they need help.

What I need from you:
• An initial audit that pinpoints technical issues, on-page gaps and any quick-win adjustments.
• A researched list of high-intent, service-oriented local keywords with search volume and difficulty metrics.
• Clear, step-by-step on-page optimisation recommendations (titles, meta descriptions, headers, internal links) tailored to those keywords.
• Advice on strengthening my Google Business Profile, local citations and review strategy so I appear in the map pack.
• A concise roadmap for tracking results—preferred tools, key metrics and realistic timelines.

Your deliverables can be a single detailed report or separate documents, as long as the actions are prioritised and easy to follow. If you have experience ranking service businesses locally, let me know; examples or brief case studies are welcome.