Launch SEO & Google Business for Wellness Store

# Local SEO Expert Needed for New Orthopedic & Wellness Store Launch (Italy)

## Project Overview

We are launching a new modern orthopedic, podiatry and wellness store in Italy called **Posturia Lab**.

Opening date:
June 20th, 2026

We are looking for an experienced freelancer specialized in **Local SEO and Google Business Profile optimization** to help us build strong local visibility before and after the opening.

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## About The Business

Posturia Lab is focused on:

* podiatry services
* posture & foot wellness
* orthopedic products
* custom insoles
* wellness and comfort solutions

The brand style is:
modern, elegant, welcoming, Scandinavian-inspired and professional.

We want to avoid the “cold medical” feeling and create a premium but accessible experience.

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# Main Goals

We need help with:

Local SEO setup
Google Maps visibility
Google Business Profile optimization
Website SEO structure
Local keyword strategy
Pre-launch SEO visibility

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# Scope of Work

## 1. Local SEO Setup

We need support for:

* local keyword research
* SEO titles & meta descriptions
* homepage SEO
* service pages SEO
* image optimization
* local schema markup
* technical SEO basics

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## 2. Google Business Profile Optimization

We need assistance with:

* category selection
* services setup
* SEO descriptions
* profile optimization
* launch posts strategy
* Google Maps optimization

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## 3. Website SEO Guidance

The website is currently under development.

We need recommendations for:

* page structure
* URL structure
* internal linking
* indexing strategy
* local SEO best practices

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## 4. Launch Strategy

We would like guidance for:

* pre-opening visibility
* local citations/directories
* first reviews strategy
* local ranking strategy
* launch SEO checklist

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# Target Area

Main local areas:

* Uboldo
* Saronno
* Turate
* nearby areas in Lombardy (Italy)

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# Preferred Experience

Please apply only if you have experience with:

* Local SEO
* Google Business Profile
* SEO for local/physical businesses
* Healthcare or wellness businesses (preferred)
* Italian local SEO market (strong plus)

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# Please Include In Your Proposal

1. Examples of previous Local SEO projects
2. Google Business Profile results/screenshots
3. Suggested strategy for a new local business
4. Estimated timeline
5. Budget proposal

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# Important

We are looking for someone practical and strategic, not only technical.

Potential long-term collaboration if results are good.