US Insurance Site SEO Sprint

I recently launched a brand-new insurance-focused website aimed solely at the U.S. market. Over the next three months I want to push organic visibility hard enough to attract at least 1,000 unique U.S. visitors every month. Traffic growth is the north star metric; anything that moves the needle in that direction is in scope.

Here is where I am today:
• Zero historical traffic or authority—fresh domain.
• No definitive keyword list. I’ll need thorough research and a data-backed plan that uncovers the high-intent, insurance-related terms Americans actually search for.
• The site framework is ready for technical tweaks (schema, Core Web Vitals, crawlability), but nothing has been optimized yet.

Search engines of interest: Google first, but I also want visibility on Bing and Yahoo to cover any incremental volume those platforms can provide.

What I need from you:
1. A concise keyword strategy tailored to U.S. insurance queries, mapped to existing or recommended pages.
2. On-page optimisation (titles, meta, headers, content guidance) implemented or fully documented for my developer.
3. Technical SEO fixes and enhancements that let Google, Bing, and Yahoo read, index, and rank the site without friction.
4. An off-page plan—authoritative backlinks, citations, or digital PR—that accelerates trust and traffic while respecting insurance-industry compliance.
5. Progress tracking: clear baseline metrics, weekly reporting, and a checkpoint plan aimed at hitting that 1,000-users-per-month milestone by month three.

Tools you are comfortable with—Ahrefs, SEMrush, Screaming Frog, Google Search Console, Bing Webmaster Tools, etc.—are welcome so long as the insights are actionable and the reports are easy for me to digest.

The engagement is outcome-focused: steady U.S. organic traffic growth, data transparency, and agile adjustments when something is not working. If you thrive on taking new sites from zero to traction quickly, let’s talk deliverables and timelines.