Haryana Highway Billboard SEO

My Google My Business profile promotes outdoor branding services across Haryana, with billboard advertising—specifically highway billboards—at the heart of the offering. The listing already exists but lacks the local visibility needed to dominate searches such as “highway billboard advertising Haryana” or “outdoor branding services near me.”

Scope
• Audit the current GMB setup, identifying gaps in category selection, NAP consistency, photos, posts, and citation coverage.
• Build a keyword plan centred on “outdoor branding services,” “billboard advertising,” and “highway billboards” plus supporting local terms for major Haryana cities and highways.
• Optimise every on-platform element: description copy, service lists, attributes, images (with proper EXIF data), Q&A, and weekly posts.
• Secure high-authority local citations and industry-relevant backlinks, keeping anchor text natural and location-specific.
• Implement schema markup on the linked website to reinforce location and service relevance.
• Set up tracking—GMB Insights, UTM tagging, and a simple rank-tracking sheet—so performance can be measured after the first month.

Acceptance criteria
1. Primary keywords reach Google 3-Pack or Page 1 local results for at least three Haryana cities.
2. Listing shows measurable gains in calls, direction requests, and website taps within 30 days of deployment.
3. A concise hand-off document summarises changes made, live citation URLs, and next-step recommendations.

If you have recent success stories with location-based billboard advertisers or similar OOH niches, that will be a strong plus.