Google My Business Local SEO

I run a First Aid Training company and need a specialist who can turn our Google Business Profile into a steady source of new local learners. My main objective is simple: drive more nearby traffic—people searching for CPR, first-aid or workplace safety courses in our area—straight to our phone, website and classroom.

The core of the work revolves around three pillars:

• Google Maps ranking – audit and optimise every listing field, photo set, service category and post so we surface in the local 3-pack for our primary keywords.
• Local citations – clean up inconsistent NAP data and build high-authority, niche-relevant directory listings to strengthen location signals.
• On-page SEO – adjust key pages (homepage, course pages, contact page) for local intent: schema, meta, geo-keywords, internal links and speed tweaks.

Deliverables I’ll review and sign off on:
1. A before-and-after performance report from Google Business Profile Insights, Search Console and a rank-tracking tool showing movement for at least our top five target phrases.
2. A citation spreadsheet with live URLs, login details and status notes for each build or cleanup action.
3. A brief on-page change log (URLs, changes made, date).

You can use whichever trusted tools you prefer—BrightLocal, Whitespark, SEMrush, Ahrefs, screaming frog, etc.—as long as the final results are clear and measurable.

Timeline ASAP
If this sounds like a project you can own end-to-end, let’s talk.