Global Travel SEO & GMB

I manage a tour-and-travel website and its Google My Business profile, and I’m ready to push both well beyond our home market. The campaign is firmly international in scope, so every on-page tweak, backlink, citation, and piece of location data has to resonate with travelers searching from any corner of the world.

My primary objective is classified as “other” in the form, but in practical terms it means building a strong, conversion-focused presence: ranking for high-intent keywords, guiding visitors smoothly through the funnel, and ensuring our GMB listing becomes a magnet for direct enquiries.

Here’s what I’d like to see delivered:

• Full technical and content audit of the site, with clear, prioritised fixes
• Keyword research targeting global search volume and multilingual variations where appropriate
• On-page optimisation (titles, meta descriptions, schema, internal linking, content refresh)
• Off-page strategy built around quality travel-niche backlinks and citations
• Comprehensive optimisation of our Google My Business profile—categories, descriptions, imagery, posts, Q&A, and tracking UTM links
• Monthly reporting via Google Search Console, Google Analytics and any preferred tool such as Ahrefs or SEMrush, so we can measure growth in impressions, clicks, and, most importantly, bookings

If you have a proven record of scaling travel brands internationally, let’s discuss timelines, milestones, and how you’d approach the mix of technical, content, and local signals needed for a global audience.