Full Website SEO Revamp -- 2

My site needs a ground-up SEO refresh so it can finally perform to its potential. I want a seasoned specialist to audit everything that affects search visibility and then implement the fixes, with primary emphasis on Google results. If you feel a change will also benefit Bing or other engines, that flexibility is welcome, but Google remains the benchmark for all success metrics.

Here’s what I expect to see:

• Comprehensive technical audit covering crawlability, indexation, Core Web Vitals, schema and site architecture
• Actionable keyword research mapped to pages and intent
• On-page optimisation—titles, meta descriptions, headings, internal links, image alt tags and structured data—implemented, not just recommended
• Clear plan for ethical link building and authority growth
• Measurable improvements reported through Search Console and Analytics, including pre- and post-optimisation benchmarks

Acceptance criteria
1. No critical errors in Search Console after fixes are deployed.
2. Target keywords move into the first page for at least 30% of tracked terms within a reasonable timeframe we agree on.
3. Detailed handover document outlining work completed, tools used and next-step recommendations.

Tell me briefly about comparable projects you have led, the core tools you rely on (Screaming Frog, Ahrefs, SEMrush, etc.) and your expected timeline for initial wins.