Foundational Local SEO Setup

Job ID: 40248526

Budget: $3,000 – $5,000 USD

Peachers is launching two new local service brands in Virginia:

* Peachers Tree Service
* Peachers Landscaping

Both websites are newly developed and currently have:

* No Google Business Profile
* No citations
* No directory listings
* No backlinks
* No social media presence
* No prior SEO work

We are seeking a qualified SEO professional or agency to build a complete, best-practice local SEO foundation from the ground up with the primary goal of increasing qualified inbound phone calls. We are looking to develop a relationship with an SEO team who displays results for possible future long term relationship.

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The primary objective of this engagement is:

* Increase qualified local search traffic
* Increase inbound phone calls from organic search
* Establish long-term sustainable search visibility
* Build authority in competitive local service markets

All SEO must follow Google best practices and white-hat methodologies. No black-hat tactics, PBNs, automated link schemes, or spam backlink packages will be accepted.

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#Scope of Work

The selected vendor shall provide a complete SEO build, including but not limited to:

Technical SEO

* Full technical SEO audit
* Crawlability and indexing optimization
* XML sitemap creation
* Robots.txt configuration
* Core Web Vitals optimization
* Page speed optimization
* Mobile optimization
* Schema markup implementation (LocalBusiness, Service, etc.)

Keyword Research & Site Architecture

* Comprehensive keyword research (local + service-based)
* Search intent mapping
* Proper URL structure planning
* Service page hierarchy
* Location page strategy (city-specific optimization)

On-Page Optimization

* Title tags and meta descriptions
* Header structure optimization
* Internal linking strategy
* Image optimization
* Content optimization for conversions
* Call-to-action placement strategy

Local SEO Infrastructure

* Google Business Profile creation and optimization
* NAP (Name, Address, Phone) consistency strategy
* Citation building (minimum 50+ authoritative listings)
* Local directory submission strategy
* Local schema markup implementation
* Review acquisition strategy

Authority Building

* White-hat backlink strategy
* Competitor backlink analysis
* Outreach strategy (if applicable)
* Monthly backlink acquisition plan

Conversion Optimization

* Call tracking integration
* GA4 and Google Search Console setup
* Conversion tracking configuration
* Phone call conversion strategy
* Landing page conversion optimization

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