Comprehensive Website SEO Overhaul

My immediate focus is to lift the organic performance of my site. I need a professional who can start by building a data-driven keyword list from scratch, then move straight into full on-page and off-page optimisation.

Here is how I picture the first phase:

• Keyword research: use tools such as Ahrefs, SEMrush or Google Keyword Planner to create and prioritise a master list that matches search intent and realistic ranking difficulty.
• On-page SEO: update page titles, meta descriptions, header structure, internal linking and Core Web Vitals. I will grant access to Google Search Console and Analytics so you can benchmark and track progress.
• Off-page SEO: design an ethical backlink strategy, including outreach targets and anchor-text guidelines, and give me visibility on each live link.
• Reporting: concise weekly update covering ranking movement, traffic, and next actions.

Once the SEO groundwork is solid I’d like to move on to social media optimisation and, eventually, Google Ads and Meta Ads, so experience in those areas is a plus even though they are not part of the immediate deliverable.

Please let me know the tools you prefer, how you structure your research, and a realistic timeline for the above tasks.