Comprehensive SEO Weekly Execution Strategy
Budget: $2 – $8 USD
WEEKLY SEO EXECUTION CHECKLIST (POST-AISEO)
DAY 1 – GOOGLE SEARCH CONSOLE CHECK (60–90 MIN)
- Open Google Search Console
- Go to Performance → Search results
- Set date range to last 7 days
- Export:
- Queries with impressions > 10
- Pages with impressions but CTR below site average
- Identify:
- 10–20 new queries
- Pages ranking positions 5–20
- Pages with impressions but low clicks
- Output:
- Shortlist of pages to optimize this week
DAY 2 – KEYWORD EXPANSION (2–3 HOURS)
- Add 50–100 new keywords total
- Add 10–15 keywords per selected page
- Keywords must:
- Match page intent
- Be commercial or problem-based
- Avoid duplicate intent
- Sources:
- Google Search Console
- Competitor SERPs
- Autocomplete and People Also Ask
- Deliverable:
- Keyword list mapped to specific URLs
DAY 3 – ON-PAGE OPTIMIZATION (2–3 HOURS)
For each selected page:
- Rewrite title tag for clarity and differentiation
- Rewrite meta description to reduce uncertainty and improve CTR
- Add keywords naturally to:
- H2 headings
- First 100 words
- Supporting sections
- Do NOT:
- Change URLs
- Remove high-performing content
DAY 4 – INTERNAL LINKING (90–120 MIN)
- Add 3–5 internal links per page
- Link from:
- High-traffic pages
- Relevant collections
- Use descriptive anchor text
- Avoid exact-match spam
- Goal:
- Push authority to money pages
- Improve crawl depth
- Speed up indexing
DAY 5 – CONTENT DEPTH UPGRADE (1–2 HOURS)
- Select 2–3 pages with:
- Rankings between positions 5–20
- High impressions, low CTR
- Clear buyer intent
- Add:
- Objection-handling sections
- Short FAQs
- Comparisons or clarifications
- Process explanations
DAY 6 – TRUST AND CONVERSION CHECK (60–90 MIN)
- Review SEO landing pages for:
- Trust signals
- Review placement
- Guarantees
- Process clarity
- Check:
- CTA visibility
- Mobile usability
- Clear next step
- Metric:
- Conversion rate from organic entry pages
DAY 7 – REVIEW AND LOG (30–45 MIN)
- Log:
- Pages updated
- Keywords added
- Internal links created
- Note:
- Cannibalization risks
- Ranking changes
- Stop work. No extra changes.
WEEKLY TARGETS
- 50–100 new keywords added
- 5–10 pages improved
- No technical changes
- No random content
This checklist is designed to be repeated weekly.
DAY 1 – GOOGLE SEARCH CONSOLE CHECK (60–90 MIN)
- Open Google Search Console
- Go to Performance → Search results
- Set date range to last 7 days
- Export:
- Queries with impressions > 10
- Pages with impressions but CTR below site average
- Identify:
- 10–20 new queries
- Pages ranking positions 5–20
- Pages with impressions but low clicks
- Output:
- Shortlist of pages to optimize this week
DAY 2 – KEYWORD EXPANSION (2–3 HOURS)
- Add 50–100 new keywords total
- Add 10–15 keywords per selected page
- Keywords must:
- Match page intent
- Be commercial or problem-based
- Avoid duplicate intent
- Sources:
- Google Search Console
- Competitor SERPs
- Autocomplete and People Also Ask
- Deliverable:
- Keyword list mapped to specific URLs
DAY 3 – ON-PAGE OPTIMIZATION (2–3 HOURS)
For each selected page:
- Rewrite title tag for clarity and differentiation
- Rewrite meta description to reduce uncertainty and improve CTR
- Add keywords naturally to:
- H2 headings
- First 100 words
- Supporting sections
- Do NOT:
- Change URLs
- Remove high-performing content
DAY 4 – INTERNAL LINKING (90–120 MIN)
- Add 3–5 internal links per page
- Link from:
- High-traffic pages
- Relevant collections
- Use descriptive anchor text
- Avoid exact-match spam
- Goal:
- Push authority to money pages
- Improve crawl depth
- Speed up indexing
DAY 5 – CONTENT DEPTH UPGRADE (1–2 HOURS)
- Select 2–3 pages with:
- Rankings between positions 5–20
- High impressions, low CTR
- Clear buyer intent
- Add:
- Objection-handling sections
- Short FAQs
- Comparisons or clarifications
- Process explanations
DAY 6 – TRUST AND CONVERSION CHECK (60–90 MIN)
- Review SEO landing pages for:
- Trust signals
- Review placement
- Guarantees
- Process clarity
- Check:
- CTA visibility
- Mobile usability
- Clear next step
- Metric:
- Conversion rate from organic entry pages
DAY 7 – REVIEW AND LOG (30–45 MIN)
- Log:
- Pages updated
- Keywords added
- Internal links created
- Note:
- Cannibalization risks
- Ranking changes
- Stop work. No extra changes.
WEEKLY TARGETS
- 50–100 new keywords added
- 5–10 pages improved
- No technical changes
- No random content
This checklist is designed to be repeated weekly.