Comprehensive SEO Strategy

My website has never had a structured SEO plan and the search metrics reflect that. The goal now is to implement a full-spectrum strategy—technical tuning, on-page refinement, and authority-building off-page signals—to lift rankings, organic traffic, and ultimately conversions.

An initial audit should outline crawl issues, indexation gaps, page-speed bottlenecks, duplicate content, and backlink health. From there I want keyword research mapped to a clear content plan, followed by metadata optimisation, internal-link restructuring, and schema where appropriate. High-quality link outreach and citation cleanup will round out the off-page work.

Deliverables I need to see:
• Comprehensive audit document with prioritised fixes
• Keyword & content map (CSV or Sheets)
• Implemented on-page changes with before/after evidence
• Technical adjustments pushed live or supplied with developer-ready tickets
• Monthly report summarising actions, new links, traffic, and ranking movement

All work must align with Google Search Essentials, use ethical white-hat practices, and be trackable in Google Analytics, Search Console, and a shared rank-tracking dashboard.

If any key detail is missing, please flag it early so the roadmap stays realistic and results-driven.