Comprehensive SEO Makeover for Opal Auction Site

SEO Specialist Needed for https://rainbowopal.com/ (Opal Auctions & Gemstone Marketplace)

Project Overview

We are looking for an experienced SEO specialist to improve the search engine rankings, organic traffic, and sales for https://rainbowopal.com/, an Australian online marketplace specialising in Australian opals, live auctions, and Buy Now listings.

Our goal is to build long-term organic traffic from the USA, Canada, Europe, and Australia, targeting buyers of opals, gemstones, jewellery, and collectors.

Scope of Work

1. Complete SEO Audit

- Technical SEO audit
- Website speed analysis
- Mobile usability
- Crawl errors
- Indexing issues
- Broken links
- Duplicate content
- Core Web Vitals
- XML sitemap review
- Robots.txt review

2. Keyword Research

Research high-volume, low-competition keywords including:

- Australian Opals
- Black Opals
- Boulder Opals
- Crystal Opals
- Rough Opal
- Opal Auctions
- Loose Opals
- Opal Jewellery
- Natural Opals
- Buy Opals Online
- Wholesale Opals
- Lightning Ridge Opals
- Queensland Boulder Opals
- Coober Pedy Opals

Provide a keyword strategy for category pages, products, blog posts, and landing pages.

3. On-Page SEO

- Optimise title tags
- Meta descriptions
- Heading structure (H1-H3)
- Image ALT tags
- Internal linking
- Canonical tags
- Schema markup
- URL optimisation

4. Product SEO

Optimise existing and future product listings with:

- SEO-friendly titles
- Unique product descriptions
- Keyword optimisation
- Image optimisation
- Rich snippets where applicable

5. Category Optimisation

Optimise all collection/category pages for search intent and conversions.

6. Blog Content Strategy

Develop a content plan with at least 30 SEO-focused article ideas, such as:

- How to Buy Australian Opals
- Black Opal Buying Guide
- Difference Between Boulder and Crystal Opal
- Opal Value Guide
- Opal Care Tips
- Opal Jewellery Guide
- Australian Opal Mining
- Birthstone Information
- Investment Grade Opals

7. Technical SEO

- Improve page speed
- Structured data implementation
- Fix crawl issues
- Improve indexing
- Optimise site architecture

8. Off-Page SEO

- White-hat backlink strategy
- Guest posting opportunities
- Industry directory submissions
- Outreach to jewellery and gemstone websites
- Avoid spammy backlinks

9. Google Tools

Set up and optimise:

- Google Search Console
- Google Analytics 4
- Bing Webmaster Tools
- Google Merchant Center (if applicable)

10. Local & International SEO

- Optimise for Australian and international buyers
- Geo-targeting recommendations
- International SEO best practices

11. Monthly Reporting

Provide a report including:

- Keyword ranking improvements
- Organic traffic growth
- Technical fixes completed
- Backlinks acquired
- Recommendations for the following month

Deliverables

- Full SEO audit report
- Keyword research document
- Technical fixes implemented
- On-page optimisation completed
- Content strategy
- Backlink strategy
- Monthly SEO report

Requirements

- Proven experience with eCommerce SEO
- Experience with gemstone, jewellery, or auction websites is preferred
- Demonstrated success in increasing organic traffic and sales
- Strong understanding of Google Search Console, Google Analytics 4, Core Web Vitals, and schema markup

Please Include in Your Proposal

- Examples of similar SEO projects
- Case studies or measurable SEO results
- Estimated timeline
- Monthly SEO strategy
- Recommended SEO tools
- Your fixed price or monthly retainer

Primary Goal: Increase qualified organic traffic and improve conversions, registrations, and sales on RainbowOpal.com while building long-term Google rankings using ethical (white-hat) SEO techniques.