Comprehensive German Toy Site SEO

I run a German-language e-commerce store that sells toys to families and parents across Germany. I’m looking for a seasoned SEO specialist who can take full ownership of our organic growth on Google.de.

Scope of work
• On-page SEO – Refresh titles, meta descriptions, headings, internal links and structured data so every product and category page is fully optimised for German search intent.
• Off-page SEO – Plan and execute a white-hat link-building strategy focused on German parenting, lifestyle and review sites to boost domain authority and brand visibility.
• Technical SEO – Audit and fix performance issues that affect crawlability and Core Web Vitals, including site speed, mobile experience, XML sitemap, robots.txt, canonical tags and hreflang.

Keyword research
I don’t yet have a keyword list, so you will start with in-depth research to uncover high-value, high-intent German keywords (both transactional and informational) that align with our product range. Please include competitor and SERP analysis in your approach.

Deliverables
1. Comprehensive audit report highlighting current issues and quick wins.
2. German keyword universe with search volume, difficulty and intent breakdown.
3. Implementation roadmap that prioritises fixes and new opportunities for the next three months.
4. Detailed tracking sheet and KPIs so we can measure gains in organic traffic, conversions and overall brand visibility.

To succeed in this project you should have demonstrable results in the German market, strong analytical skills, and up-to-date knowledge of Google algorithm updates. If you can communicate clearly, document your work, and hit agreed milestones, I’d love to hear how you would approach the challenge.