E-Commerce SEO Growth Campaign

My Home & Garden online store is ready for a full-scale SEO reboot aimed squarely at boosting organic traffic and earning top spots on Google search results. The work spans every pillar of optimisation—on-page, off-page and technical—so I can see measurable lifts in qualified visits and, ultimately, sales.

Here’s the picture: the site runs on a standard e-commerce stack, yet product and category pages aren’t surfacing as high as they should. I need an SEO specialist who can audit and repair crawlability, tune performance for Core Web Vitals, build a solid keyword map, refine metadata and content, and launch a clean link-building strategy that strengthens domain authority without risking penalties.

Deliverables
• Comprehensive site audit with a prioritised fix list (speed, mobile UX, indexation, schema, internal link structure)
• Keyword research and mapping for every Home & Garden category and high-value SKU page
• On-page optimisation pack: titles, descriptions, H-tags, copy adjustments, structured data and image alt texts
• Off-page rollout: outreach plan and first batch of quality backlinks to lift authority
• Progress report showing baseline metrics, work completed and next-step recommendations

I’ll supply full access to Search Console, Analytics and the CMS. Please outline your approach, preferred tools (Screaming Frog, Ahrefs, SEMrush, etc.) and a realistic timeframe for first-round results.