E-Commerce Jewelry SEO Overhaul

I run a nationwide online jewelry store and need a seasoned SEO partner to lift our organic traffic significantly. The site already sees steady paid clicks, but our search presence lags behind where it should be. Your task is to tackle both the front-end and back-end SEO issues that hold us back and position us competitively for high-value, purchase-intent keywords across the United States.

Here’s what I’m expecting:
• A full technical audit that pinpoints speed bottlenecks, mobile-friendliness concerns, crawl errors, duplicate content, schema opportunities, and any architecture flaws.
• Comprehensive keyword research tailored to the jewelry market, followed by on-page optimization for category, product, and blog pages—titles, meta descriptions, headers, and internal linking included.
• Content suggestions (or actual copy, if you offer it) that help us rank for informational and transactional queries while showcasing product quality and brand story.
• Actionable backlink and authority-building recommendations that stay within Google guidelines.
• Clear benchmarks, a prioritized roadmap, and concise monthly reports so I can see progress in traffic, rankings, and conversions.

Our ecommerce platform is Shopify; please outline any preferred apps or tools you’ll leverage (e.g., Ahrefs, Screaming Frog, Semrush, Google Search Console, GA4). I value transparent communication, documented processes, and realistic timelines more than quick fixes.

If this full-spectrum approach to national SEO for an online jewelry store matches your expertise, let’s talk strategy and next steps.