Carpet Cleaning SEO Overhaul

My carpet-cleaning site is already live and functional, but it is barely visible in search results. I want a complete SEO push that lifts organic traffic and puts the brand in front of local homeowners who are actually ready to book a cleaning.

Scope
• Full keyword research – begin with a clean slate, analyse competitors, search intent and local modifiers to build a master list we can realistically rank for.
• Content optimisation – rewrite or expand service pages and blog posts so every priority keyword is covered naturally, with compelling calls-to-action that drive bookings.
• Backlink building – acquire high-quality, relevant links (local directories, industry blogs, community partners). I am only interested in white-hat tactics that will stand up over time.

Acceptance criteria
1. Keyword map delivered in an editable spreadsheet, grouped by page/topic and search volume.
2. On-page changes implemented (or documented for my developer) with before/after screenshots and meta-data snippets.
3. Backlink report listing each live link, its DA/DR, anchor text and acquisition method.
4. Clear summary of the ranking and traffic gains after the first full crawl post-implementation.

Tools such as Ahrefs, SEMrush, Google Search Console and Screaming Frog are welcome if they fit your workflow. Let me know your process and realistic timeframes so we can get started right away.