Boost Local “Advertising” Rankings

My site is starting from scratch—no previous SEO work has been done—yet I need it to appear near the top of Google when people in my city search the single, highly-competitive keyword “advertising.” The main KPI is clear: increased, trackable traffic from local search results.

Here’s what I expect from you:

• A brief audit confirming current baseline visibility and any technical blockers
• A focused keyword strategy that centres on “advertising” plus tightly related local modifiers
• On-page optimisation (titles, meta, H-tags, copy tweaks, internal linking) implemented or clearly documented for my developer
• Local SEO assets: Google Business Profile optimisation, citation building, and locally relevant backlinks
• A light but effective content plan that supports authority for this single keyword without diluting relevance
• Monthly reporting that shows ranking movement and organic traffic growth

All tools are welcome—whether you favour Ahrefs, SEMrush, Screaming Frog, Surfer, or others—so long as the results are measurable. Please outline your proposed timeline, the specific deliverables you will hand off, and any past wins with similar one-word, local SEO challenges.