Backlink-Focused SEO Optimization

My website needs a full SEO overhaul that ties together technical fixes, on-page refinement, and—most importantly—an authoritative backlink profile. The immediate objective is to climb Google’s rankings and see a steady lift in organic traffic.

Scope of work
• Run a complete SEO audit to surface technical issues, crawl errors, slow pages, and indexation gaps, validating all findings inside Google Search Console.
• Perform keyword research aimed at improving general search rankings; I’m less concerned with hyper-local terms and more with broad, high-intent phrases.
• Optimise every meta title, description, heading, and image alt tag to align with the new keyword map.
• Refresh or rewrite page content where necessary so it reads naturally while satisfying on-page SEO best practices.
• Analyse top competitors to spot content gaps and backlink opportunities, then craft a white-hat outreach plan.
• Secure high-quality, relevant backlinks—this is the top priority—and report on referring domains, DR/DA metrics, and live link locations.
• Re-check technical health after changes, ensuring no new issues appear.

Preferred experience
Hands-on skill with Google Search Console, local SEO nuances (even though local reach isn’t the core goal, it helps with map pack signals), and tools such as Ahrefs, SEMrush, Screaming Frog, or Moz is strongly desired.

Deliverables & acceptance
1. Audit report with priority-tagged fixes.
2. Keyword map and updated metadata sheet.
3. Content optimisation summary highlighting revisions.
4. Competitor link gap analysis and outreach list.
5. Monthly backlink report detailing each acquired link and its metrics.
6. Final technical review confirming all earlier issues are resolved.

Quality links, transparent reporting, and adherence to Google’s guidelines are mandatory for project sign-off.