AustraliaUnwrapped SEO Team Required

Job ID: 40478312

Budget: $30 – $250 AUD

AustraliaUnwrapped.com needs a full-spectrum SEO push that covers both on-page tuning and authoritative off-page growth. The immediate priorities on-site are keyword optimisation, writing punchier meta titles and descriptions, and reshaping existing articles so every page speaks directly to user intent.

Off-site, I want to earn high-quality backlinks and secure guest-posting spots on reputable Australian and international domains that align with our lifestyle and entertainment focus. Social media promotion will stay in-house for now, but smart collaboration with those channels is welcome if it helps the link profile.

Because the site covers a wide range of topics, I’ll need you to spearhead keyword research and map opportunity clusters before any copy is rewritten. Please rely on data from tools such as Google Search Console, Ahrefs, SEMrush, or equivalent so we target terms with realistic difficulty and clear commercial or traffic value.

Key deliverables
• Keyword research report with intent breakdown and content gap analysis
• Updated meta tags, titles, and internal linking for existing priority pages
• Refreshed or expanded content where needed to hit the chosen keywords naturally
• Backlink plan detailing outreach targets, anchor text strategy, and tracking sheet
• Minimum agreed number of live, do-follow links from relevant, quality domains (guest posts or editorial placements)

Success will be measured by improved rankings for the new keyword set, growth in organic sessions from Australia, and a healthier link profile visible in third-party tools. Access to WordPress, Google Analytics, and Search Console will be provided once we kick off.