Amazon SEO and Marking for Halloween Kids Book

I’m about to submit my illustrated healthy Halloween children’s book to Amazon, and the only piece missing is solid Amazon SEO. No marketing or optimization has been done yet, so I’m starting from scratch and looking for an expert to set the listing up for maximum visibility and sales.

This is a hard cover book that I have already had printed and will be shipping to Amazon for FBA this week.

Here’s what I need help with right now:
• Keyword research that pinpoints seasonal and evergreen phrases parents are already typing in.
• An optimized title, subtitle, seven backend keyword fields, persuasive bullet points and a long-form description that all play nicely with Amazon’s algorithm.
• Advice on the best categories and sub-categories—plus how to secure extra browse paths.
• A concise launch roadmap (pricing, early reviews, PPC ideas) I can follow myself, as I have zero previous marketing experience.
- Open to marking plans knowing there is a short sales window.

If you’ve boosted other Amazon titles—especially seasonal kids’ books—please share examples and results.

I’m ready to move quickly and would like to have the listing polished and live well before the Halloween rush.

thank you!