Amazon PPC Campaign Expert Needed
Budget: $15 – $25 USD
I need an expert and reliable experienced Amazon VA who can jump straight into Seller Central and turn my PPC into a reliable sales engine. The goal is simple: lift daily sales, not just impressions.
Here’s what I expect delivered quickly:
• Campaign setup – structure new Sponsored Products and, when relevant, Sponsored Brands campaigns that respect my current catalog hierarchy and budget limits.
• Keyword research – uncover high-converting and long-tail terms, using whatever tools you prefer (Helium 10 with Xray extension, Jungle Scout, Data Dive, etc.) and load them correctly into the ad groups.
• Ongoing ad optimization – manage bids, placements, and negatives daily, then send me concise performance snapshots so we can see clear cost-per-sale gains.
Speed matters; I’d like first results on the account within the next few days and an initial report at the end of week one. If you are ready to own these tasks end-to-end and communicate in real time, let’s get started.
Full details:
Key Responsibilities:
Campaign Strategy & Management
• Develop and implement PPC strategies aligned with sales and growth objectives.
• Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Perform keyword research, product targeting, and audience segmentation to expand reach.
Optimization & Performance Monitoring
• Continuously monitor campaign performance and adjust bids, budgets, and targeting.
• Optimize campaigns for ACOS, TACOS, ROAS, and overall profitability.
• Identify and eliminate underperforming keywords and ads.
• Test new ad creatives, copy, and targeting strategies for improved results.
Analytics & Reporting
• Analyze advertising reports and provide actionable insights.
• Prepare weekly and monthly performance reports, highlighting KPIs and ROI.
• Track competitor advertising strategies and marketplace trends.
Collaboration & Alignment
• Work closely with the marketing and product teams to ensure ads align with brand voice, seasonal promotions, and product launches.
• Collaborate with content teams to optimize listings (titles, bullet points, A+ content) for maximum ad-performance.
• Provide recommendations for pricing, deals, and promotions to support ad strategy.
Qualifications
• Proven experience managing Amazon PPC campaigns (1–3+ years preferred).
• Strong understanding of Amazon Seller Central and/or Vendor Central.
• Proficiency in Amazon Advertising Console and third-party PPC tools (Helium 10, Jungle Scout, Pacvue, Perpetua, etc. is a plus).
• Advanced Excel/Google Sheets skills for data analysis and reporting.
• Strong analytical, problem-solving, and organizational skills.
• Ability to manage budgets effectively and deliver measurable results.
• Excellent communication skills and attention to detail.
Key Performance Indicators (KPIs)
• Advertising Cost of Sales (ACOS) & Total ACOS (TACOS).
• Return on Ad Spend (ROAS).
• Sales growth and market share increase.
• Impressions, click-through rate (CTR), and conversion rate (CVR).
• Overall profitability of advertising campaigns.
Here’s what I expect delivered quickly:
• Campaign setup – structure new Sponsored Products and, when relevant, Sponsored Brands campaigns that respect my current catalog hierarchy and budget limits.
• Keyword research – uncover high-converting and long-tail terms, using whatever tools you prefer (Helium 10 with Xray extension, Jungle Scout, Data Dive, etc.) and load them correctly into the ad groups.
• Ongoing ad optimization – manage bids, placements, and negatives daily, then send me concise performance snapshots so we can see clear cost-per-sale gains.
Speed matters; I’d like first results on the account within the next few days and an initial report at the end of week one. If you are ready to own these tasks end-to-end and communicate in real time, let’s get started.
Full details:
Key Responsibilities:
Campaign Strategy & Management
• Develop and implement PPC strategies aligned with sales and growth objectives.
• Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Perform keyword research, product targeting, and audience segmentation to expand reach.
Optimization & Performance Monitoring
• Continuously monitor campaign performance and adjust bids, budgets, and targeting.
• Optimize campaigns for ACOS, TACOS, ROAS, and overall profitability.
• Identify and eliminate underperforming keywords and ads.
• Test new ad creatives, copy, and targeting strategies for improved results.
Analytics & Reporting
• Analyze advertising reports and provide actionable insights.
• Prepare weekly and monthly performance reports, highlighting KPIs and ROI.
• Track competitor advertising strategies and marketplace trends.
Collaboration & Alignment
• Work closely with the marketing and product teams to ensure ads align with brand voice, seasonal promotions, and product launches.
• Collaborate with content teams to optimize listings (titles, bullet points, A+ content) for maximum ad-performance.
• Provide recommendations for pricing, deals, and promotions to support ad strategy.
Qualifications
• Proven experience managing Amazon PPC campaigns (1–3+ years preferred).
• Strong understanding of Amazon Seller Central and/or Vendor Central.
• Proficiency in Amazon Advertising Console and third-party PPC tools (Helium 10, Jungle Scout, Pacvue, Perpetua, etc. is a plus).
• Advanced Excel/Google Sheets skills for data analysis and reporting.
• Strong analytical, problem-solving, and organizational skills.
• Ability to manage budgets effectively and deliver measurable results.
• Excellent communication skills and attention to detail.
Key Performance Indicators (KPIs)
• Advertising Cost of Sales (ACOS) & Total ACOS (TACOS).
• Return on Ad Spend (ROAS).
• Sales growth and market share increase.
• Impressions, click-through rate (CTR), and conversion rate (CVR).
• Overall profitability of advertising campaigns.