Amazon Listing Optimization + PPC Strategist (Performance-Driven, Low Budget Friendly)
Budget: $10 – $30 USD
Introduction:
- We are a Indian Herbal Health supplements brand looking for a highly skilled Amazon expert who can take ownership of listing optimization + PPC strategy and help us build a profitable, scalable system — not just run ads blindly.
- We’ve been running this business for ~1 year, tested multiple agencies, spent on ads, got sales — but no consistent profitability or structure.
- Now we’re looking for someone serious, data-driven, and result-oriented.
Pain Points / Blockage / Bottleneck:
- Sales come only when ad spend is high
- Poor conversion rate on listings
- No proper keyword targeting structure
- PPC campaigns lack strategy (mostly guesswork so far and are unstructured)
- High ACoS / low ROI-ROAS
- No clear scaling roadmap
- Past agencies burned budget without real insights
Scope of Work / Responsibilities:
- Full Amazon listing optimization (SEO + conversion focused)
- Deep keyword research & mapping
- Build and manage PPC campaigns (Auto + Manual + Scaling)
- Optimize:
- Titles
- Bullet points
- Backend keywords
- Campaign structure:
- Launch campaigns
- Scaling campaigns
- Defensive campaigns
- Bid optimization & budget allocation
- Continuous A/B testing
- Identify wasteful spend and fix leaks
Deliverables:
- Fully optimized listings (SEO + conversion focused) and brand store
- Structured PPC campaign setup
- Weekly performance insights
- Keyword targeting sheet
- Optimization roadmap for listing
- Actionable improvement suggestions
- Keyword sheet
- Weekly insights and reports (clear & actionable)
Requirements:
- Proven experience in Amazon India marketplace (PPC + SEO)
- Strong understanding of:
- ACoS, TACoS, CTR, CVR
- Ability to work with low-budget accounts
- Experience in supplements category (preferred)
- Data-driven decision making (not guesswork)
- Ability to explain strategy clearly
What We Are NOT Looking For:
- “Set ads and forget” freelancers
- Agency-style generic reports with no insights
- People who only increase budget to get results
- Copy-paste strategies across accounts
- Vanity metrics focus (impressions, clicks without sales)
- Generic strategies
- Passive ad managers
What We ARE Looking For:
- Someone who thinks like a long-term business partner, not just an executor
- Focus on profitability, not just sales
- Strong problem-solving mindset
- Someone who can work lean and smart with limited budget
- Clear communicator with structured thinking
KPIs:
- Improved Conversion Rate (CVR)
- Reduced ACoS / Improved TACoS
- Increased organic ranking
- Better keyword ranking performance
- Lower wasted ad spend
- Consistent sales without aggressive ad spend
Keyword Research & Targeting:
- Identify high-intent keywords
- Segment keywords:
- Primary
- Secondary
- Long-tail
- Competitor keyword gap analysis
- Backend keyword optimization
Performance Tracking & Reporting:
- Weekly performance reports (simple + actionable)
- Insights, not just data, and next steps
- Clear explanation of:
- What worked
- What didn’t
- What next
Competitor & Market Analysis:
- Analyze top competitors in category
- Identify:
- Pricing gaps
- Keyword opportunities and gaps
- Listing weaknesses
- Suggest positioning improvements
Testing & Optimization:
- A/B testing (titles, creatives, keywords)
- Continuous PPC optimization
- Scaling winning campaigns
- Killing non-performing ones quickly
Target / Goal:
- Build a profitable Amazon system
- Reduce dependency on high ad spend
- Achieve consistent and scalable growth
Ability to Work with Low Ad Budget:
- THIS IS VERY IMPORTANT - We are not looking to burn money.
- You should be able to:
- Work efficiently with limited budget
- Prioritize high-impact actions
- Maximize ROI/ROAS
Tools:
- Helium 10 / Jungle Scout
- Amazon Ads Console
- Excel / Google Sheets
- Any additional tools you prefer
A Special Keyword to Add in Proposal:
- Start your proposal with: “ECOM BIZ GROWTH”
(Helps us filter serious applicants)
If you’re someone who actually understands Amazon as a business (not just ads dashboard) and can drive real profitability — this can turn into a long-term opportunity.
- We are a Indian Herbal Health supplements brand looking for a highly skilled Amazon expert who can take ownership of listing optimization + PPC strategy and help us build a profitable, scalable system — not just run ads blindly.
- We’ve been running this business for ~1 year, tested multiple agencies, spent on ads, got sales — but no consistent profitability or structure.
- Now we’re looking for someone serious, data-driven, and result-oriented.
Pain Points / Blockage / Bottleneck:
- Sales come only when ad spend is high
- Poor conversion rate on listings
- No proper keyword targeting structure
- PPC campaigns lack strategy (mostly guesswork so far and are unstructured)
- High ACoS / low ROI-ROAS
- No clear scaling roadmap
- Past agencies burned budget without real insights
Scope of Work / Responsibilities:
- Full Amazon listing optimization (SEO + conversion focused)
- Deep keyword research & mapping
- Build and manage PPC campaigns (Auto + Manual + Scaling)
- Optimize:
- Titles
- Bullet points
- Backend keywords
- Campaign structure:
- Launch campaigns
- Scaling campaigns
- Defensive campaigns
- Bid optimization & budget allocation
- Continuous A/B testing
- Identify wasteful spend and fix leaks
Deliverables:
- Fully optimized listings (SEO + conversion focused) and brand store
- Structured PPC campaign setup
- Weekly performance insights
- Keyword targeting sheet
- Optimization roadmap for listing
- Actionable improvement suggestions
- Keyword sheet
- Weekly insights and reports (clear & actionable)
Requirements:
- Proven experience in Amazon India marketplace (PPC + SEO)
- Strong understanding of:
- ACoS, TACoS, CTR, CVR
- Ability to work with low-budget accounts
- Experience in supplements category (preferred)
- Data-driven decision making (not guesswork)
- Ability to explain strategy clearly
What We Are NOT Looking For:
- “Set ads and forget” freelancers
- Agency-style generic reports with no insights
- People who only increase budget to get results
- Copy-paste strategies across accounts
- Vanity metrics focus (impressions, clicks without sales)
- Generic strategies
- Passive ad managers
What We ARE Looking For:
- Someone who thinks like a long-term business partner, not just an executor
- Focus on profitability, not just sales
- Strong problem-solving mindset
- Someone who can work lean and smart with limited budget
- Clear communicator with structured thinking
KPIs:
- Improved Conversion Rate (CVR)
- Reduced ACoS / Improved TACoS
- Increased organic ranking
- Better keyword ranking performance
- Lower wasted ad spend
- Consistent sales without aggressive ad spend
Keyword Research & Targeting:
- Identify high-intent keywords
- Segment keywords:
- Primary
- Secondary
- Long-tail
- Competitor keyword gap analysis
- Backend keyword optimization
Performance Tracking & Reporting:
- Weekly performance reports (simple + actionable)
- Insights, not just data, and next steps
- Clear explanation of:
- What worked
- What didn’t
- What next
Competitor & Market Analysis:
- Analyze top competitors in category
- Identify:
- Pricing gaps
- Keyword opportunities and gaps
- Listing weaknesses
- Suggest positioning improvements
Testing & Optimization:
- A/B testing (titles, creatives, keywords)
- Continuous PPC optimization
- Scaling winning campaigns
- Killing non-performing ones quickly
Target / Goal:
- Build a profitable Amazon system
- Reduce dependency on high ad spend
- Achieve consistent and scalable growth
Ability to Work with Low Ad Budget:
- THIS IS VERY IMPORTANT - We are not looking to burn money.
- You should be able to:
- Work efficiently with limited budget
- Prioritize high-impact actions
- Maximize ROI/ROAS
Tools:
- Helium 10 / Jungle Scout
- Amazon Ads Console
- Excel / Google Sheets
- Any additional tools you prefer
A Special Keyword to Add in Proposal:
- Start your proposal with: “ECOM BIZ GROWTH”
(Helps us filter serious applicants)
If you’re someone who actually understands Amazon as a business (not just ads dashboard) and can drive real profitability — this can turn into a long-term opportunity.