A challenge for a website idea

I want to create a website

I want creative and innovative solutions for the site with solving the following problems
The site is based on 6 types of users
I have two main problems:
First problem:
How to convince the 6 to use the site because their interests conflict
The second problem:
The society we are targeting, likes to work in a primitive and random way and does not want to accept change for the regulation

Draw a program structure With the methods of dealing with the previous obstacles