Repair TikTok Shop & Marketing Analytics -- 2

I need an experienced hand to straighten out my TikTok Shop. Right now the catalogue won’t sit in the right categories, which makes every product listing feel like a scavenger hunt for shoppers. The first priority is cleaning up that taxonomy so each item appears exactly where TikTok expects it and links seamlessly to the matching videos.

Once the shop is organised, I want the entire workflow tightened: posting new products, attaching them to fresh content, and making sure the process is repeatable without a dozen manual steps. While you’re in there, I’d like the Meta side of the house connected properly to Shopify—Business Manager, product feed, everything—so a single update in Shopify reflects across Meta surfaces as well.

Pixels are next. I already have Shopify running but tracking across TikTok and Meta is disjointed. Your task is to verify the existing pixel code, fix any duplicates, and set up retargeting audiences that actually populate. With that data flowing, you’ll help me allocate and track ad spend, then feed the results back through TikTok Ads Manager and Meta Ads Manager for clear-to-read performance dashboards.

Deliverables
• TikTok Shop catalogue fully categorised and error-free
• Documented workflow for adding products and linking them to videos
• Meta product feed synced to Shopify and verified in Commerce Manager
• Functional TikTok and Meta pixels with retargeting audiences live
• Reporting setup that ties spend to sales in an easily shareable dashboard

If you’ve solved these exact headaches before, let’s talk.