Fix TikTok Pixel Sending Personal Information Error

Job ID: 39253921

Budget: $30 – $250 USD

Project Title: TikTok Pixel PII Compliance Fix

Description: We’re experiencing repeated “potentially non-compliant personal data” warnings from TikTok, indicating that our Pixel may be sending raw personally identifiable information (PII). We’ve already implemented hashing for email and phone (SHA‑256) through Google Tag Manager, yet TikTok still flags PII in some events (e.g., PageView, SubmitForm).

We need a specialist with Google Tag Manager and TikTok Pixel expertise to:

Audit our current GTM setup (including data layer variables and triggers).

Identify any remaining leaks of raw PII (e.g., via query parameters, referrer, or other pixel settings).

Ensure full compliance with TikTok’s hashing and data-handling requirements.

Deliverables:

A detailed review of our GTM and TikTok Pixel implementation.

Specific fixes or recommendations to stop TikTok’s PII compliance warnings.

Verification that email and phone data are properly normalized and hashed, and no raw PII is sent in other fields.

Please apply only if you have proven experience with GTM, TikTok Pixels, and privacy-compliant data handling.
Related categories: JavaScript Google Tag Management Tiktok Ads