BigCommerce Expert

I have a jQuery script running in a HTML Snippet install in the page builder, but I can't seem to get any of the product variables to load i.e. %%product_name%%. I am trying to load the current product into the script so I can use it. I starting to think I can't do it in Page Builder and will need to insert it into the structure of the product page's code. Simple little piece of code needs added to my working code and placed in the stencil files.