Adobe Analytics Tracking Architecture Build

I’m ready to overhaul our Adobe Analytics setup and need a complete, scalable tracking architecture that captures user behavior, e-commerce transactions, and marketing-campaign performance in a single, trustworthy stream of data.

The scope starts with translating our business questions into a concise SDR/TSD, mapping every KPI to the right eVars, props, events, data-layer objects, and processing rules. From there, I want clean, reusable code deployed through Adobe Launch (or vanilla JavaScript/jQuery when it makes more sense) that fires reliably across all environments. Robust QA is essential: please plan for validation in staging and production, using Adobe Debugger, Charles/Fiddler, or similar tools to confirm that every hit lands exactly as spec’d.

Deliverables
• Solution Design Reference & Technical Spec Document
• Data-layer schema and tagging logic implemented in Adobe Launch
• End-to-end validation report with screenshots, beacon payloads, and any fixes applied
• A short hand-off guide so my internal team can maintain and extend the setup

Acceptance criteria
Data for the three tracked areas—behavior, transactions, and campaigns—must appear in Adobe Workspace within agreed naming conventions, with <2 % discrepancy versus test scenarios and no console errors on tag execution.

If you’ve built similar Adobe Analytics frameworks before and can move quickly from design to deployment while keeping data quality front and center, this project is exactly up your alley.