Using advanced technologies like AI and Machine Learning to solve critical business problems
Budget: $30 – $250 USD
Determining sponsorship ROI through use of AI-aided modeling, and its impact on Etisalat Brand equity.
Over the years Etisalat’s brand equity has been increasing steadily to reach the dominant position it enjoys today globally.
The objective of this challenge is to determine the impact sponsorship of a key Football asset has on Etisalat’s brand equity, and attach a component value to the overall brand equity value of US$ 11bn contributed by the sponsorship.
Key Deliverables
1- AI-enhanced predictive modeling tool with consumer-friendly UI for determining dollar value of contribution to brand equity in the coming 5 years.
2- 5 year projections of returns from the investment on football sponsorship.
3- Sensitivity analyses of impact of changes in football sponsorship investment on the brand equity.
Over the years Etisalat’s brand equity has been increasing steadily to reach the dominant position it enjoys today globally.
The objective of this challenge is to determine the impact sponsorship of a key Football asset has on Etisalat’s brand equity, and attach a component value to the overall brand equity value of US$ 11bn contributed by the sponsorship.
Key Deliverables
1- AI-enhanced predictive modeling tool with consumer-friendly UI for determining dollar value of contribution to brand equity in the coming 5 years.
2- 5 year projections of returns from the investment on football sponsorship.
3- Sensitivity analyses of impact of changes in football sponsorship investment on the brand equity.