project described below
Budget: $10,000 – $20,000 USD
Work Statement: Marketing Developer for Dating App Launch
About the Project
We are building a new dating app that introduces unique features designed to stand out from existing players in the market. Our mission is to create a fresh, engaging, and innovative experience for users looking for meaningful connections.
We are seeking a Marketing Developer / Growth Hacker to lead the pre-launch, launch, and post-launch marketing efforts to acquire and retain users. This is a hands-on role for someone with experience in app launches, digital marketing, and content creation.
________________________________________
Responsibilities
• Pre-Launch
o Develop a go-to-market strategy for the dating app (brand positioning, messaging, and channels).
o Build awareness and early community (waitlist, email signups, or social media buzz).
o Create a content calendar and initial ad creatives.
• Launch
o Manage multi-channel campaigns (social, influencers, PR, paid ads, app store optimization).
o Create engaging marketing content (social posts, ad copy, landing pages, email campaigns).
o Track early adoption KPIs (installs, cost per acquisition, engagement).
• Post-Launch
o Optimize campaigns for growth and retention.
o Experiment with creative user acquisition tactics (referrals, partnerships, events, guerilla marketing).
o Report on key metrics (downloads, active users, retention, CAC vs. LTV).
________________________________________
Requirements
• Proven track record of successfully launching apps (preferably in the dating, social, or consumer app space).
• Deep knowledge of digital marketing channels (paid ads, organic, influencer, SEO, content, ASO).
• Strong ability to create content: ad copy, social media posts, visuals, landing page text.
• Data-driven mindset with experience analyzing marketing performance.
• Entrepreneurial mindset — scrappy, creative, and growth-oriented.
________________________________________
Compensation
• Modest cash payment to start.
• Equity opportunity (or additional cash) upon achieving user growth milestones (e.g., reaching X number of active users).
• Potential to evolve into a long-term growth partner role.
________________________________________
Why Join Us?
• Be part of building something new and different in the dating app space.
• Freedom to experiment with bold, creative growth tactics.
• Equity upside and the chance to help scale a product with strong differentiation in a competitive market.
About the Project
We are building a new dating app that introduces unique features designed to stand out from existing players in the market. Our mission is to create a fresh, engaging, and innovative experience for users looking for meaningful connections.
We are seeking a Marketing Developer / Growth Hacker to lead the pre-launch, launch, and post-launch marketing efforts to acquire and retain users. This is a hands-on role for someone with experience in app launches, digital marketing, and content creation.
________________________________________
Responsibilities
• Pre-Launch
o Develop a go-to-market strategy for the dating app (brand positioning, messaging, and channels).
o Build awareness and early community (waitlist, email signups, or social media buzz).
o Create a content calendar and initial ad creatives.
• Launch
o Manage multi-channel campaigns (social, influencers, PR, paid ads, app store optimization).
o Create engaging marketing content (social posts, ad copy, landing pages, email campaigns).
o Track early adoption KPIs (installs, cost per acquisition, engagement).
• Post-Launch
o Optimize campaigns for growth and retention.
o Experiment with creative user acquisition tactics (referrals, partnerships, events, guerilla marketing).
o Report on key metrics (downloads, active users, retention, CAC vs. LTV).
________________________________________
Requirements
• Proven track record of successfully launching apps (preferably in the dating, social, or consumer app space).
• Deep knowledge of digital marketing channels (paid ads, organic, influencer, SEO, content, ASO).
• Strong ability to create content: ad copy, social media posts, visuals, landing page text.
• Data-driven mindset with experience analyzing marketing performance.
• Entrepreneurial mindset — scrappy, creative, and growth-oriented.
________________________________________
Compensation
• Modest cash payment to start.
• Equity opportunity (or additional cash) upon achieving user growth milestones (e.g., reaching X number of active users).
• Potential to evolve into a long-term growth partner role.
________________________________________
Why Join Us?
• Be part of building something new and different in the dating app space.
• Freedom to experiment with bold, creative growth tactics.
• Equity upside and the chance to help scale a product with strong differentiation in a competitive market.