digital marketing

I am looking for a digital marketing expert who specializes in Pay-per-click (PPC) advertising.
Skills and experience required for this job include:
- Proficiency in setting up and managing PPC campaigns on platforms such as Google Ads, Bing Ads, and Facebook Ads.
- Knowledge of keyword research and optimization techniques to maximize ad performance.
- Ability to analyze campaign data and make data-driven decisions to optimize campaign performance.
- Experience in A/B testing and conversion rate optimization.
- Familiarity with ad tracking and analytics platforms such as Google Analytics.
- Strong communication skills to effectively communicate campaign progress and results to the client.

I do not have a marketing strategy in place and I would like to start from scratch. The ideal candidate should be able to understand my business goals and target audience to develop a comprehensive marketing strategy that aligns with my objectives.

I will primarily be using Instagram to reach my target audience. Therefore, the candidate should have a deep understanding of Instagram's advertising platform and best practices for driving engagement and conversions on the platform.

Please provide examples of previous successful PPC campaigns and any certifications or qualifications that demonstrate your expertise in digital marketing and PPC advertising.