Travel Website Optimization -- 2
Budget: $2 – $8 USD
We are seeking an experienced SEO and GEO Specialist to support the optimization of a travel client’s digital presence, with a primary focus on their WordPress website and related web properties.
This role will involve conducting a comprehensive SEO audit, identifying technical and content-related opportunities, and implementing improvements that strengthen the website’s visibility across traditional search engines and emerging AI-driven discovery platforms. The ideal candidate will have strong experience with WordPress, technical SEO, on-page optimization, keyword research, content strategy, backlinking, and Generative Engine Optimization.
The specialist should be comfortable reviewing and optimizing WordPress websites with multiple plugins, assessing site structure, page performance, metadata, schema, internal linking, crawlability, indexing, mobile usability, and overall user experience. They should also be able to recommend and implement improvements that help the website perform better in Google, Bing, AI search summaries, ChatGPT-style search results, and other emerging discovery environments.
Because this work is for a travel client, experience with travel or lifestyle brand is strongly preferred. The right candidate should understand how travelers search for inspiration, compare destinations, plan itineraries, discover experiences, and move from research to booking.
Key responsibilities include conducting a full SEO and GEO audit, developing a prioritized action plan, optimizing priority website pages, improving technical site health, strengthening keyword alignment, recommending content opportunities, enhancing structured data and schema markup, and supporting strategies to improve backlinks, authority, and discoverability.
The candidate should be able to balance technical expertise with strong content judgment, ensuring that recommendations improve both search performance and the visitor experience. They should also be able to communicate findings clearly to non-technical stakeholders and provide practical guidance that can be implemented by the client’s marketing, content, and web teams.
Preferred experience includes work with WordPress SEO plugins, Google Search Console, Google Analytics, keyword research tools, technical SEO tools, schema markup, Core Web Vitals, content optimization, backlink strategy, local SEO, and AI/GEO visibility best practices.
The ideal candidate is strategic, detail-oriented, implementation-focused, and familiar with the evolving ways to gain visibility.
Max Budget is limited as $3.
This role will involve conducting a comprehensive SEO audit, identifying technical and content-related opportunities, and implementing improvements that strengthen the website’s visibility across traditional search engines and emerging AI-driven discovery platforms. The ideal candidate will have strong experience with WordPress, technical SEO, on-page optimization, keyword research, content strategy, backlinking, and Generative Engine Optimization.
The specialist should be comfortable reviewing and optimizing WordPress websites with multiple plugins, assessing site structure, page performance, metadata, schema, internal linking, crawlability, indexing, mobile usability, and overall user experience. They should also be able to recommend and implement improvements that help the website perform better in Google, Bing, AI search summaries, ChatGPT-style search results, and other emerging discovery environments.
Because this work is for a travel client, experience with travel or lifestyle brand is strongly preferred. The right candidate should understand how travelers search for inspiration, compare destinations, plan itineraries, discover experiences, and move from research to booking.
Key responsibilities include conducting a full SEO and GEO audit, developing a prioritized action plan, optimizing priority website pages, improving technical site health, strengthening keyword alignment, recommending content opportunities, enhancing structured data and schema markup, and supporting strategies to improve backlinks, authority, and discoverability.
The candidate should be able to balance technical expertise with strong content judgment, ensuring that recommendations improve both search performance and the visitor experience. They should also be able to communicate findings clearly to non-technical stakeholders and provide practical guidance that can be implemented by the client’s marketing, content, and web teams.
Preferred experience includes work with WordPress SEO plugins, Google Search Console, Google Analytics, keyword research tools, technical SEO tools, schema markup, Core Web Vitals, content optimization, backlink strategy, local SEO, and AI/GEO visibility best practices.
The ideal candidate is strategic, detail-oriented, implementation-focused, and familiar with the evolving ways to gain visibility.
Max Budget is limited as $3.