TradeSource360 Multivendor Marketplace Launch
Budget: £250 – £750 GBP
Project Overview
TradeSource360 is a digital multivendor marketplace connecting Nigerian and UK-based suppliers (farmers, producers, exporters, SMEs) to global B2B and B2C buyers.
We’re launching with a powerful campaign focused on early vendor onboarding, platform visibility, and trust-building content for international buyers.
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Main Objectives
• Attract and register 1,000 suppliers (from Nigeria + UK)
• Build awareness and trust among global buyers (businesses + individuals)
• Establish a strong, consistent brand presence on social media
• Convert traffic into platform users through strategic content and campaigns
⸻
Target Audiences
1. Suppliers (Vendors)
• Located in Nigeria and the UK
• Agriculture producers, miners in natural resources and industrial equipment providers, manufacturers, exporters, creatives
• Looking for exposure, verified buyer access, and trade support
2. Buyers (B2B + B2C)
• Global wholesalers, importers, retail businesses (B2B)
• Diaspora shoppers, international consumers, resellers (B2C)
• Interested in quality African/UK-made goods and direct access to suppliers
3. Logistics Partners
• Companies offering delivery, freight, and warehousing services
⸻
Brand Identity
• Tone: Empowering, premium, modern African
• Voice: Direct, professional, visionary, warm
• Visuals: Clean design, green-gold color scheme, Afro-global fusion aesthetic
• Themes: Trade access, unity through commerce, quality, trust, opportunity
⸻
Campaign Focus (First 90 Days)
1. Vendor Onboarding:
• 1,000 free vendor slots for 3 months
• Referral program and spotlight features
2. Buyer Education + Attraction:
• Trade trust, product sourcing ease, vendor variety
• Testimonials, behind-the-scenes, real vendor stories
3. Ongoing Community Growth:
• Monthly campaigns, cultural storytelling, and user features
⸻
Content Needs
1. Launch Video
• Short, powerful brand video introducing TradeSource360
• Script and voice-over can be provided
• Edited for Instagram, TikTok, LinkedIn, Facebook
2. Social Media Content (Weekly)
• Reels, carousels, infographics, quotes, and testimonials
• Split between vendor attraction and buyer awareness
• CTAs for sign-up, share, referrals, product browsing
3. Branded Visual Templates
• Custom designs for consistency and brand identity
• Includes vendor highlights, product posts, referral banners
⸻
Timeline
• MVP launches this month
• Content rollout starts immediately
• Campaign runs actively for 3 months, with monthly themes
TradeSource360 is a digital multivendor marketplace connecting Nigerian and UK-based suppliers (farmers, producers, exporters, SMEs) to global B2B and B2C buyers.
We’re launching with a powerful campaign focused on early vendor onboarding, platform visibility, and trust-building content for international buyers.
⸻
Main Objectives
• Attract and register 1,000 suppliers (from Nigeria + UK)
• Build awareness and trust among global buyers (businesses + individuals)
• Establish a strong, consistent brand presence on social media
• Convert traffic into platform users through strategic content and campaigns
⸻
Target Audiences
1. Suppliers (Vendors)
• Located in Nigeria and the UK
• Agriculture producers, miners in natural resources and industrial equipment providers, manufacturers, exporters, creatives
• Looking for exposure, verified buyer access, and trade support
2. Buyers (B2B + B2C)
• Global wholesalers, importers, retail businesses (B2B)
• Diaspora shoppers, international consumers, resellers (B2C)
• Interested in quality African/UK-made goods and direct access to suppliers
3. Logistics Partners
• Companies offering delivery, freight, and warehousing services
⸻
Brand Identity
• Tone: Empowering, premium, modern African
• Voice: Direct, professional, visionary, warm
• Visuals: Clean design, green-gold color scheme, Afro-global fusion aesthetic
• Themes: Trade access, unity through commerce, quality, trust, opportunity
⸻
Campaign Focus (First 90 Days)
1. Vendor Onboarding:
• 1,000 free vendor slots for 3 months
• Referral program and spotlight features
2. Buyer Education + Attraction:
• Trade trust, product sourcing ease, vendor variety
• Testimonials, behind-the-scenes, real vendor stories
3. Ongoing Community Growth:
• Monthly campaigns, cultural storytelling, and user features
⸻
Content Needs
1. Launch Video
• Short, powerful brand video introducing TradeSource360
• Script and voice-over can be provided
• Edited for Instagram, TikTok, LinkedIn, Facebook
2. Social Media Content (Weekly)
• Reels, carousels, infographics, quotes, and testimonials
• Split between vendor attraction and buyer awareness
• CTAs for sign-up, share, referrals, product browsing
3. Branded Visual Templates
• Custom designs for consistency and brand identity
• Includes vendor highlights, product posts, referral banners
⸻
Timeline
• MVP launches this month
• Content rollout starts immediately
• Campaign runs actively for 3 months, with monthly themes