“Thai Horror Movie* ANZ Promotional Campaign

### **Project Brief: *Thai Horror Movie’ Promotional Campaign in Australia and New Zealand

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#### **Project Overview**
- **Objective**: Promote *Thai Horro Movie* in ANZ, exploring partnership opportunities with the Thai Embassy or Thai Tourism.
- **Goal**: Increase visibility of the film and promote Thai culture/tourism via a co-branded campaign.

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#### **Goals & Deliverables**
- Propose a **30-second TVC** placement in cinemas to Thai Tourism or Thai Embassy.
- Secure **promotional support** such as:
- Prize sponsorship
- Co-branded marketing campaigns.
- Create a **promotional strategy** including:
- Partnership proposal.
- Audience engagement tactics (contests, social media).
- Develop **outreach materials**:
- Emails/letters to Thai Embassy/Tourism.
- A concise one-page partnership proposal.

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#### **Target Audience**
- **Primary**: Thai film fans, Thai expats, and Asian cinema lovers in ANZ.
- **Secondary**: General audiences interested in international films and culture.

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#### **Key Messages**
- Success of *Thai Horro Movie” in Thailand as a major selling point.
- Opportunity to showcase **Thai culture** and **tourism** through the film.
- The value of **TVC placement** at AUD$20,000 as leverage for promotional support.

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#### **Scope of Work**
- ** Marketing strategy development and execution idea, Creative input for TVC and promotions
#### **Timeline**
- URGENT
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#### **Skills Required**
- Experience in film marketing or promotions.
- Familiarity with ANZ and Thai cultural contexts.
- Strong communication and negotiation skills.
- Copywriting for outreach