Targeted Lead Generation via Performance Marketing

I'm looking for a performance marketing expert to drive lead generation for my Beyond School. The primary focus should be on social media and search engines, targeting the consumer (B2C) market.

Key Responsibilities:
- Create and implement performance marketing strategies aimed at generating leads
- Optimize campaigns for social media platforms and search engines
- Analyze data and tweak campaigns to improve performance

Ideal Skills and Experience:
- Proven experience in performance marketing, particularly in lead generation
- Strong understanding of social media and search engine marketing
- Excellent data analysis skills
- Prior experience targeting consumers (B2C) preferred