Steering Traffic to Etsy Store

I am in need of help steering traffic to my Etsy store. My goal is to increase sales and I am focused on selling vintage items and also handmade jewelry. I have tried to reach a larger audience by using Etsy Ads, but the results have been less than desirable, so I have been running sales instead. If I can't turn things around my business will have to close. I am now seeking a freelance professional to help me identify and implement effective marketing initiatives, as well as formulate a comprehensive marketing strategy that can increase the traffic and visibility of my Etsy store. Thank you!