Social Media Marketing Analyst

We are looking for a talented Social Media Analyst to create and maintain a strong online presence for our startup company. Your role is to implement online marketing strategies through planning and execute end-to-end social media campaigns to build brand awareness and interest in our products and services.

Responsibility

Assist with conceptualizing social media strategies for LinkedIn, FB, Instagram, Twitter, YouTube, etc.
Maintain a cohesive strategy across all platforms to increase our brand awareness
Develop and manage the Social Media and Marketing Initiative Calendars reviewing for effectiveness and redundancy to maximize audience resonance
Plan schedule and manage milestones to ensure posts and other activities are completed on time
Provide support in reviewing team or peers work, copywriting and/or editing, or drafting and finalization of products based on collaboration with SME, peers, leadership, and team members
Coordinate design and production of marketing, brand identity, and sales collateral (i.e., both virtual and tangible assets) including coordinating with team members (e.g.: graphic designer) regarding layout, images, etc.
Finalize, publish, and ensure final work products are compliant with format requirements and branding guidelines
Ensure timely responses to customers and followers queries and comments
Research how emerging social networks and features can benefit our company
Coordinate paid social media campaigns per approved plans
Maintain the company profile across the social media platforms
Define social media KPIs and map post results with the key metrics
Run reports and provide analytics to provide insights into the efficacy of the strategies