Senior Marketing Exec for Hospitality Software

I am on the lookout for a seasoned senior marketing executive to spearhead our lead generation efforts, aimed at fostering our startup's growth in the UK and Ireland's vibrant hospitality sector. We pride ourselves on offering innovative software solutions for the hospitality industry.
You will play a pivotal role in driving lead generation and expanding our client base. Your primary responsibilities will revolve around implementing strategies to build targeted lists, execute effective cold email campaigns, and conduct persuasive cold calls to potential clients.

**Key Responsibilities:**
- Develop and execute impactful cold email campaigns.
- Target our key demographics: hotels and restaurants in UK & Ireland
- Drive objectives: increase sales, generate leads, and build brand awareness.

**Ideal Skills and Experience:**
- Proven track record in digital marketing
- Strong experience in crafting and executing successful cold email & marketing campaigns.
- Excellent understanding of email marketing metrics and analytics.
- Ability to create compelling and sales-driven content.
- Familiarity with CRM and email marketing tools.
- Outstanding communication skills, with an emphasis on persuasive writing.
- Creative thinking with a strategic mindset.
- Fluent English

In your application, please share examples of your past successes that are aligned with this role.