Seasonal B2B Digital Services Lead Generation -- 2
Budget: £750 – £1,500 GBP
This freelance position at Insightechs Int Ltd involves supporting a seasonal marketing campaign by generating leads for digital services, including website design, UX/CRO audits, and marketing solutions. The role is focused on B2B outreach, requiring someone who can quickly identify and qualify high-quality leads and deliver results efficiently over a short time frame.
Key responsibilities:
• Research and compile lists of potential business leads, focusing on SMEs, startups, and e-commerce companies.
• Identify and verify key decision-maker contacts within these potential leads.
• Send templated outreach messages via email to engage potential leads.
• Qualify leads based on specific campaign criteria and pass them to the sales team for further engagement.
• Maintain and update accurate records of all leads and their responses in a structured manner.
Role requirements:
• Proven experience in lead generation or B2B outreach, demonstrating the ability to identify potential client leads effectively.
• Excellent research skills to discover businesses that align with the campaign's target market.
• Strong communication skills, particularly in crafting professional email correspondence.
• A proactive and reliable work ethic, showing dedication to meeting campaign objectives.
• Full availability to concentrate on this campaign for 6-8 weeks, ensuring focused and efficient lead generation.
• Fluent English, both spoken and written, to ensure clear communication with potential leads and the team.
Assessment
All freelancers are requested to complete a short sales pitch to proceed.
Please record a 5 minute video pitch to a local business of your choice using our survey script given below in order to help us assess your:
1. Communication skills
2. Sales technique
3. Ability to follow a proven framework
Submit your video link using Loom website
Deadline: 20/05/2025 — Submissions after this will not be reviewed
Call Script Survey & Introduction
Preparation Before making the call:
Research the prospect: Identify their company size, industry, and primary challenges.
Confirm the decision-maker’s name and preferred communication method.
Introduction “Good [morning/afternoon], this is [Your Name] calling from Insightechs, Am I
speaking with [Prospect’s Name]?”
Reason for the Call
“The reason for my call is that we’re conducting a short survey to understand how businesses like
yours optimise their digital strategies to improve ROI. This will take no more than 3-5 minutes. Is
now a good time to speak?”
Survey Questions
1. How satisfied are you with the current ROI from your website and digital marketing efforts?
2. Are you using AI or CRO tools to optimise your user experience and boost conversions?
3. What are your key challenges in improving online customer engagement or sales?
4. What metrics or KPIs do you use to measure the success of your digital marketing strategies?
5. Are there specific tools or platforms you rely on for your digital marketing efforts?
6. How often do you update your website or make changes to optimise its performance?
7. Have you conducted any A/B testing on your website or marketing campaigns?
8. What is your biggest obstacle in scaling your digital marketing initiatives?
9. Are you currently integrating automation into your marketing or sales processes?
10. How confident are you in the effectiveness of your current lead conversion strategies?
Transition to Benefits
“Thank you for sharing this information. Based on what you’ve told me, we can help your business
achieve 25% ROI through tailored solutions like Conversion Rate Optimisation (CRO) and AI-driven UX enhancements.
Record Details
Telephone number
Email address
Website URL
Looking forward to your response.
—
Mr. S. Mohammed
Project Lead – Insightechs Int Ltd
Key responsibilities:
• Research and compile lists of potential business leads, focusing on SMEs, startups, and e-commerce companies.
• Identify and verify key decision-maker contacts within these potential leads.
• Send templated outreach messages via email to engage potential leads.
• Qualify leads based on specific campaign criteria and pass them to the sales team for further engagement.
• Maintain and update accurate records of all leads and their responses in a structured manner.
Role requirements:
• Proven experience in lead generation or B2B outreach, demonstrating the ability to identify potential client leads effectively.
• Excellent research skills to discover businesses that align with the campaign's target market.
• Strong communication skills, particularly in crafting professional email correspondence.
• A proactive and reliable work ethic, showing dedication to meeting campaign objectives.
• Full availability to concentrate on this campaign for 6-8 weeks, ensuring focused and efficient lead generation.
• Fluent English, both spoken and written, to ensure clear communication with potential leads and the team.
Assessment
All freelancers are requested to complete a short sales pitch to proceed.
Please record a 5 minute video pitch to a local business of your choice using our survey script given below in order to help us assess your:
1. Communication skills
2. Sales technique
3. Ability to follow a proven framework
Submit your video link using Loom website
Deadline: 20/05/2025 — Submissions after this will not be reviewed
Call Script Survey & Introduction
Preparation Before making the call:
Research the prospect: Identify their company size, industry, and primary challenges.
Confirm the decision-maker’s name and preferred communication method.
Introduction “Good [morning/afternoon], this is [Your Name] calling from Insightechs, Am I
speaking with [Prospect’s Name]?”
Reason for the Call
“The reason for my call is that we’re conducting a short survey to understand how businesses like
yours optimise their digital strategies to improve ROI. This will take no more than 3-5 minutes. Is
now a good time to speak?”
Survey Questions
1. How satisfied are you with the current ROI from your website and digital marketing efforts?
2. Are you using AI or CRO tools to optimise your user experience and boost conversions?
3. What are your key challenges in improving online customer engagement or sales?
4. What metrics or KPIs do you use to measure the success of your digital marketing strategies?
5. Are there specific tools or platforms you rely on for your digital marketing efforts?
6. How often do you update your website or make changes to optimise its performance?
7. Have you conducted any A/B testing on your website or marketing campaigns?
8. What is your biggest obstacle in scaling your digital marketing initiatives?
9. Are you currently integrating automation into your marketing or sales processes?
10. How confident are you in the effectiveness of your current lead conversion strategies?
Transition to Benefits
“Thank you for sharing this information. Based on what you’ve told me, we can help your business
achieve 25% ROI through tailored solutions like Conversion Rate Optimisation (CRO) and AI-driven UX enhancements.
Record Details
Telephone number
Email address
Website URL
Looking forward to your response.
—
Mr. S. Mohammed
Project Lead – Insightechs Int Ltd