Sales-Boosting Facebook Ads and PPC

I'm looking for an experienced marketer to create and manage Facebook Ads and PPC campaigns aimed at boosting sales of our physical products.

Key Requirements:
- Campaigns specifically designed to boost sales
- Targeting general consumers

Ideal Skills and Experience:
- Proven track record in increasing sales through Facebook Ads and PPC
- Expertise in targeting and reaching general consumer audiences
- Ability to analyze and optimize campaign performance for maximum ROI

Please provide examples of previous successful campaigns and a brief outline of your strategy.