SEO & Social Media Expert for Graffical

Project Description:

Graffical, a dynamic company specializing in custom promotional products for events and festivals, is seeking a skilled digital marketing freelancer or agency to enhance our online presence and drive engagement and sales through strategic SEO, SMO, Programmatic SEO, and Paid Advertising campaigns.

Objectives:

Increase Brand Awareness: Elevate Graffical’s visibility on major search engines and social media platforms.
Drive Sales and Lead Generation: Utilize targeted advertising and SEO to boost inquiries and sales.
Enhance Customer Engagement: Develop and implement strategies that engage and expand our community online.
Scope of Work:

SEO (Search Engine Optimization):

Conduct a comprehensive SEO audit of our current website.
Optimize website content, structure, and on-page elements for better SERP rankings.
Develop and implement a backlink strategy to enhance domain authority.
SMO (Social Media Optimization):

Evaluate and enhance our social media profiles for maximum impact.
Create and implement a content calendar that aligns with brand goals and audience interests.
Leverage analytics to refine strategies and increase follower engagement and conversion.
Programmatic SEO:

Develop a scalable content strategy to target long-tail keywords and niche audiences.
Utilize advanced SEO tools and techniques to automate content creation and optimization.
Monitor and adjust strategies based on performance data and industry trends.
Paid Advertising:

Design and manage ad campaigns across Google Ads, Facebook Ads, and other relevant platforms.
Optimize campaigns for efficiency and ROI, adjusting tactics based on analytics insights.
A/B testing of ad copy and creatives to determine the most effective approaches.
Deliverables:

Monthly performance reports detailing traffic, engagement metrics, SEO rankings, and ad campaign results.
Recommendations for ongoing digital marketing strategies.
Regular updates and consultations to discuss strategies and adjustments.
Requirements:

Proven experience in digital marketing with a strong portfolio in SEO, SMO, Programmatic SEO, and paid advertising.
Excellent understanding of the latest marketing trends and digital tools.
Ability to deliver creative content ideas and strategies that resonate with our target audience.
Strong analytical skills to forecast and identify trends and challenges.
Project Duration: 6 months, with potential for extension based on performance.

We are looking forward to collaborating with a digital marketing expert who is enthusiastic about building lasting brand engagement and driving measurable results. If you have a passion for event marketing and a track record of successful digital campaigns, we invite you to submit a proposal.