SEO Perfume brand

I am looking to hire a freelancer to help with SEO for my perfume brand. Specifically, I need help with keyword research and optimization. I have an established website, and my primary goal for SEO is to increase visibility. The freelancer will be responsible for analyzing the current search engine rankings for my website and providing recommendations that will improve them. Additionally, they will recommend changes to on-page elements such as titles, descriptions and tags in order to optimize the website. Finally, they will employ off-page SEO techniques, such as link building, to enhance the visibility of the website.