SEO Optimization for Local News Website

I am seeking an SEO expert to help optimize my local news website, which serves the residents of Climax Township, Michigan. The main goal is to establish keyword searches so that when someone types in the name of my site, it shows up prominently in search results. Ideal candidates should have experience with local SEO strategies and be able to demonstrate past work.

**Deliverables:**
- Conduct keyword research focused on my website name.
- Provide an actionable SEO strategy to improve visibility.