SEO Expert for LED Lighting Website -- 2

We are looking for a result-oriented SEO expert / digital marketing specialist to improve the Google ranking, visibility, and lead generation for our LED lighting website.Scope of Work:
1. SEO Audit & Strategy
Complete website SEO audit (technical + on-page + off-page)
Competitor analysis (especially in underwater lighting niche)
Keyword gap analysis
2. Keyword Optimization
Identify high-converting keywords (buyer intent keywords)
Optimize existing pages (Home, Collection, Product Pages, Blogs)
Improve meta titles, descriptions, headers, internal linking
3. On-Page SEO
SEO-friendly content optimization
Image optimization (ALT tags, compression, naming)
URL structure improvements
Schema markup implementation
4. Technical SEO
Improve site speed & performance
Fix crawl errors, indexing issues
Mobile optimization
Shopify SEO improvements
5. Off-Page SEO / Backlinks
High-quality backlink creation (NO spam links)
Niche-relevant directory submissions
Guest posting / outreach
Local SEO & citation building
6. Content Strategy
Blog topic planning (SEO-focused)
Landing page recommendations for conversions

7. Google Ranking Improvement : find Focus keywords

Expected Results:
Improved keyword rankings on Google (Top 10 positions)
Increase in organic traffic
Increase in enquiries / leads
Strong domain authority growth
Proven experience in SEO (preferably in eCommerce / Shopify)
Past results / case studies (must share)
Knowledge of Indian market SEO is a plus
White-hat SEO techniques ONLY
Wee will provide test task to evaluate the skills