SEO, and Backlinks with follow backs

I have a website which has a tool to help the modern horse racing bettor gain an edge to be able to make more off their investment. It has been very successful with my local clients and they really wanted me to share this with others. I would like to raise the traffic to my site from 1200+ a month to several thousand a month. Customers can pay as little $5 per track per day with a maximin charge of $10 a day, or $30 for unlimited downloads in a month. Clients will be able to access past reports to find trends at their favorite track and be able to plan out a successful winning strategy of making a very profitable outcome.