SEO and Backlink Specialist

I'm looking for an experienced SEO specialist to help boost my website's performance and generate more leads/sales.

Key tasks include:
- Keyword Optimization
- Technical SEO
- Change site menu to sidebar
- Backlink Building
- On-page Optimization

Ideal skills and experience:
- Proven track record in improving SEO for lead generation
- Strong knowledge of keyword research and technical SEO
- Experience in backlink building and on-page optimization
- Familiarity with site structure changes, like menu adjustments

Please provide examples of previous work and success metrics.