SEM (Search Engine Marketing)

Need Search Engine Marketing (SEM) Specialist will manage paid search campaigns on Google٫ and all other pay-per-click (PPC) marketing activities. A successful Search Engine Marketing (SEM) Specialist will work with the SEO and Marketing team to maximize ROI٫ drive traffic٫ and customers. In addition٫ the SEM Specialist is in charge of managing the paid search budget.
responsibilities are:
Execute tests٫ collect and analyze data٫ identify trends and insights
Achieve maximum ROI in paid search campaigns using analysis of data
Track٫ report٫ and analyze website analytics
Track٫ report٫ and analyze PPC initiatives and campaigns
Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise
requirements are:
Proven SEM experience and success managing PPC campaigns across Google٫ Yahoo and Bing
Well-versed in performance marketing٫ conversion٫ and online customer acquisition
Continually current on trends and best search engine marketing practices
In-depth experience with bid management tools (e.g.٫ Click Equations٫ Marin٫ Kenshoo٫ Search Ignite)
Adept in and experienced with website analytics tools (e.g٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
Strong analytical skills
Experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints
BS/MS degree in Marketing or a quantitative٫ test-driven field.