SEM/PPC Ad Specialist
Budget: $250 – $750 AUD
Crystal Castle & Shambhala Gardens is located just outside of Mullumbimby in the beautiful Byron Bay hinterland. An extraordinary world-unique place, it is the home of the largest natural crystals in the world where visitors can immerse themselves in wonder. The tranquil Shambhala Gardens are filled with walks, sacred statues, areas for contemplation, and interactive experiences.
Crystal Castle is seeking an enthusiastic, self-motivated and skilled SEM/ PPC Ad Specialist to support our fun, friendly and professional team.
REQUIREMENTS
Existing Ad Campaigns
- Review existing Google ads and recommend campaign adjustments to drive results
- Undertake optimisation of existing campaign portfolio
Tracking and Analysis
- Set up conversion tracking using GTM (Google Tag Manager), tracking ticket sales and value of order against Google Ads
- Set up any other required tracking for embedded checkout page software (Roller) with website (Wordpress)
- Set up conversion tracking from social (Facebook, Instagram, YouTube) to website to be able to track sales against meta ads
Reporting
Set up automated reporting templates for data analysis for all of the above
Ensure full reporting details of the customer journey and campaign performance are captured
Training
Capture any adjustments, insights and opportunities
Prepare training sessions for marketing team
Perform a two-hour training workshop with internal marketing team
PREFERRED QUALIFICATIONS / EXPERIENCE
- At least 3+ years of SEM experience with proven skills in managing PPC campaigns across Google Ads
- Technical knowledge of tracking and tags/pixels and Google Tag Manager
- Strong analytical ability to identify gaps, understand opportunities through data analysis
- Google Ads & Analytics certification is an added advantage
You know how to…
- Increase conversions, lower CPAs, and increase ROAS (Return on Ad Spend) & apply this on search, display, and YouTube
- Optimise landing pages and Ad Quality score
- Understand how to measure results and implement tracking through GA & GTM
- Optimise campaigns across channels and improve performance to accomplish the business's goals
- Make recommendations to create impactful display advertising campaigns
- Create and set up an automated reporting template with a focus on performance (ticket sales), insights and opportunities.
This is a one-off casual/ contract opportunity over 2-3 days.
Crystal Castle is seeking an enthusiastic, self-motivated and skilled SEM/ PPC Ad Specialist to support our fun, friendly and professional team.
REQUIREMENTS
Existing Ad Campaigns
- Review existing Google ads and recommend campaign adjustments to drive results
- Undertake optimisation of existing campaign portfolio
Tracking and Analysis
- Set up conversion tracking using GTM (Google Tag Manager), tracking ticket sales and value of order against Google Ads
- Set up any other required tracking for embedded checkout page software (Roller) with website (Wordpress)
- Set up conversion tracking from social (Facebook, Instagram, YouTube) to website to be able to track sales against meta ads
Reporting
Set up automated reporting templates for data analysis for all of the above
Ensure full reporting details of the customer journey and campaign performance are captured
Training
Capture any adjustments, insights and opportunities
Prepare training sessions for marketing team
Perform a two-hour training workshop with internal marketing team
PREFERRED QUALIFICATIONS / EXPERIENCE
- At least 3+ years of SEM experience with proven skills in managing PPC campaigns across Google Ads
- Technical knowledge of tracking and tags/pixels and Google Tag Manager
- Strong analytical ability to identify gaps, understand opportunities through data analysis
- Google Ads & Analytics certification is an added advantage
You know how to…
- Increase conversions, lower CPAs, and increase ROAS (Return on Ad Spend) & apply this on search, display, and YouTube
- Optimise landing pages and Ad Quality score
- Understand how to measure results and implement tracking through GA & GTM
- Optimise campaigns across channels and improve performance to accomplish the business's goals
- Make recommendations to create impactful display advertising campaigns
- Create and set up an automated reporting template with a focus on performance (ticket sales), insights and opportunities.
This is a one-off casual/ contract opportunity over 2-3 days.